HELPING FOUNDERS, VAs AND PRs REAP THE REWARDS THAT MEDIA FAME BRINGS THROUGH COURSES, RESOURCES, TEMPLATES & 1:1s.
Welcome to The Scoop.
 A journalist's insider secrets on using the media to hack your marketing and build a reputation that sells itself. We're talking bigger opportunities, greater impact and more sales - it's time to move the needle forwards 10 x faster.
We see you.Â
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Building a business takes major guts. And that's why the recognition and rewards you receive should reflect that.Â
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Whether you’re an Entrepreneur seeking investment, aiming for sold-out launches, or looking to amplify your impact through partnerships and speaking events, media publicity is essential...
A PR Professional wanting to refine your skills to deliver exceptional results for your clients, making it easier to get more...
Or a Virtual Assistant ready to discover how to secure top-tier media placements for your clients—and yourself—to boost your reputation and increase your earning potential...
Through our dedicated templates, Complete Profitable PR System and 1:1 strategy support, The Scoop equips you with the tools you need to make your marketing more potent with less effort.
Take a look around - we'll show you exactly who we are, what we do and what's in it for you.Â
Just some of our members' media wins...
We support every stage of your media publicity journey, whether you're...
An Entrepreneur...
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Unlock the power of earned media to transform your brand’s reputation into a magnet for success. Hack your marketing, pour less time and money into socials and and discover the insider strategies that make your reputation work for you. This is about creating automatic trust and driving sales—without needing a PR team.
A PR...
Feeling like your skillset needs some polishing? Tired of controlling clients who sap your energy? The Scoop will help you elevate your media outreach skills to achieve remarkable results for your clients. Learn advanced techniques that will enhance your ability to secure high-impact coverage and deliver exceptional value - all leading to easier retainment of current clients and onboarding of new ones.
A Virtual Assistant...Â
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Ready to find high-value clients and projects that pay well and offer opportunities for growth? The Scoop will help you master the art of landing dream media placements for both yourself and your clients. Enhance your skill set to boost your reputation, command higher fees, and open doors to exciting new opportunities.
Not your average DIY PR trainer...
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The Scoop's special sauce is that it's founded by a real-life, actual working journalist (we know!), so everything you learn when you join our world come straight from the source itself.
As someone who places and writes about brands and founders all day long, Bianca gives up-to-the-minute guidance, so you know what's being taught is working right now.
She's written for a few places you might have heard of as well. A Senior Contributor for Forbes and with articles in Vogue, Cosmopolitan, The Sunday Times, Courier, Refinery29 and the Independent, Bianca will take you from 'no idea where to start' or 'never working with PR again' to 'why isn't everybody doing this?'Â
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Get to know the team
Want some free advice? We've got loads...Â
Elizabeth King
"The Scoop courses are a game changer - Bianca is a media secret weapon. I'm so grateful for this amazing resource - it's helped us uplevel our media beyond what we could imagine."
Fertility Coach
Emma Kay
"Grace and Bianca have been nothing short of amazing since I’ve started working with them last year. We’ve had coverage across print and digital in some brilliant media outlets and the ladies are a joy to work with. If I’m being honest they’ve been the best PR company we’ve ever worked with and I attribute a lot of our current success to their hard work.”
Founder, WalkSafeÂ
Dave LernerÂ
"Bianca - that was terrific and a well needed element to our offering. We deeply appreciate your time and expertise."
Director of Entrepreneurship, Columbia University, USA.
